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Absolutely, unequivocally, this has been The Year of The Apatow: Judd got Knocked Up to the tune of $150 million (at the box office alone); the super-okay Superbad, which Apatow produced, grossed another $120 million, "gross" being the operative word; and at year's end, he walks hard to the finish line as writer and producer of a faux-biopic about a pennies-on-the-dollar Johnny Cash named Dewey Cox. This doesn't take into account the slate of films Apatow has on tap for 2008 and '09, among them the stoners-on-the-run comedy Pineapple Express (directed, no shit, by indie darling David Gordon Green); Drillbit Taylor, a seemingly skeezy take on My Bodyguard, starring Owen Wilson; and Step Brothers, which will reunite Will Farrell, John C. Reilly and Talladega Nights director Adam McKay. Hence Apatow's recent crowning by Entertainment Weekly as the "smartest person in Hollywood" — that week, anyway.

Though he's made his name as a hero to the schlubs, Apatow is anything but: A powerful player, he's his own franchise now, setting up kiosks all over Showbizland. It wasn't so long ago, though, that Apatow lorded over a kingdom defined by failure and ruin. The now-familiar narrative arc of his career having been established in profile after profile this year, he has to his credit countless failed pilots, including one starring Judge Reinhold as a more washed-up version of himself; he couldn't convince NBC to save the critically adored high-school-set Freaks and Geeks or keep Fox from flunking the graduated-to-college Undeclared. He used to send TV critics handwritten pleas affixed to videos of unaired pilots and shit-canned series.

Now, Apatow's the King of Comedy, for better or worse — for better, because you can laugh at the big-screen comedies without feeling cheap and desperate; for worse, because with franchising comes dilution of product. Apatow's already behind the wheel of the Yuk Machine, spitting out cheap giggles to audiences eager to gobble up anything with his name attached. Walk Hard: The Dewey Cox Story, which Apatow cowrote with director Jake Kasdan, has its moments — 3.9 minutes' worth, by my stopwatch — but it's little more than a sketch extended way past its breaking point. Superbad, which he only produced but which was cowritten by his muse Seth Rogen, also could have been shortened a good 45 minutes. The trailer for Drillbit Taylor's good for a worried shrug, while the four minutes of Pineapple Express posted to the Web in December promise more of the same ol', same ol': new and exciting ways to smoke weed, this time with a joint shaped like a cross.

Apatow and his boys (among them Paul Rudd, Jonah Hill and Rogen) need to stop referring to themselves (or thinking of themselves) as the modern-day Marx Brothers. If there's one thing Groucho didn't do, it was show his ass (or somebody else's balls) for a cheap, dumb laugh. Those boys worked hard for the funny.

One gets the sense that Apatow actually runs a little deeper than the shallow numskulls he throws onscreen to see if they'll stick. It's the great secret of Knocked Up that somewhere on the margins of a movie about a pretty career woman inexplicably sticking it out with a doper dude, Apatow actually tells a thoughtful, honest story about modern marriage — the one about how marriages taken for granted will slowly, almost unnoticeably, overdose on a lethal cocktail of boredom, jealousy and selfish desire.

Apatow has it in him to move this money-minting shtick forward; you can't stay 19 forever, dude (the point of his body of work, as a matter of fact). But for now, 2007's big winner still prefers the quick and dirty giggle to the trenchant observation; he's all about the gag, like the dick drawings in Superbad or the severed bodies in Walk Hard or the pregnant-sex scene in Knocked Up. It's the stupid shit that made him the smartest man in Hollywood. Hope he's smart enough to see past it.

HIT LIST
The top movies of 2007
by Our Critics
Scott Foundas, J. Hoberman, Nathan Lee, Jim Ridley, Ella Taylor and Robert ­Wilonsky

It's that time of year again. Our six critics* don't always (or often) agree, but we've combined their top ten lists (allowing for ties) to pretend like they do! So without further ado, the ten (or 15) best movies of the year, kind of:

1. There Will Be Blood

2. I'm Not There

3. 4 Months, 3 Weeks and 2 Days

4. Killer of Sheep, Southland Tales

5. Zodiac

6. Ratatouille

7. Colossal Youth

8. Eastern Promises, The King of Kong: A Fistful of Quarters

9. Regular Lovers

10. Hot Fuzz, Knocked Up, Manufactured Landscapes, Private Fears in Public Places

Honorable Mentions:

Into the Wild, Black Book, West of the Tracks, No Country for Old Men, Syndromes and a Century, My Kid Could Paint That, Grindhouse, Offside, Day Night Day Night, Away from Her, Once, Paprika, Lars and the Real Girl, The Host, The Assassination of Jesse James by the Coward Robert Ford, Honor de Cavalleria, The Band's Visit, Lake of Fire, No End in Sight, The Bourne Ultimatum, Terror's Advocate, The Savages, I Now Pronounce You Chuck and Larry, Music and Lyrics

MISSED OPPORTUNITIES
Kick yourself for not seing these movies
by Jim Ridley

How tough is it for a movie to find its audience, above the din of blockbuster marketing and beyond the clogged distribution pipeline? Tsai Ming-liang, the Taiwanese/Malaysian director regarded as one of the world's greats, had two films in U.S. theaters this year, The Wayward Cloud and I Don't Want to Sleep Alone. Neither made it far outside the nation's major cities. They weren't alone. From minor hits to complete obscurities, these ten films from 2007 — and others — deserved more attention than they got, either from audiences, distributors or critics.

End of the Line Good unreleased horror movies are not exactly in overstock, so why has Maurice Devereaux's hair-­raising subterranean shocker taken so long to surface from the festival circuit? Maybe it's because this sick satiric tale — in which religious zealots conduct their own Rapture with cross-shaped daggers on a stalled subway — pushes sensitive buttons about fundamentalist hysteria. Then again, maybe it's because the movie raises the even more subversive possibility that the zealots are right. Either way, this is scary as hell and impressively unrelenting — starting with a strong candidate for the best jump-fright since Michael Myers bolted upright.

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